// WHAT REX DOES
Rex is an autonomous follow-up agent that activates the moment a new lead enters your system. He fires a personalized email within 60 seconds of lead capture, then follows up at day 3 and day 7 until the prospect books, opts out, or converts. What makes Rex different: every message is written using vertical-specific language. Legal clients see statute-of-limitations urgency. Real estate clients see market-timing angles. SaaS customers see time-to-value ROI language. Not a generic blast — a message that speaks the language of your industry. SMS follow-up coming in phase 2.
// HOW REX WORKS
Lead captured
A new lead arrives — via Ava's call, a cold email form, or the ROI calculator. Rex fires within 60 seconds of that event.
First contact sent
Rex sends a personalized email using the lead's name and specific issue. Not a blast — a message that sounds like it came from you.
Sequence activated
If the lead doesn't respond, Rex follows up at day 3 and day 7 with a different angle each time, then stops.
Booking detected
The moment a prospect books or replies, Rex stops the sequence automatically. No duplicate messages, no awkward follow-up after they've already said yes.
Dashboard updated
Every message sent and every response received is logged. You see exactly where each lead is in the sequence without managing anything manually.
// MARKETS
Same agent. Vertical-specific intelligence. Deployed differently in each market.
Roofing
Storm Alert Follow-up
Emphasizes storm urgency and insurance claim language. Day 0/3/7 sequence fires automatically. SMS coming soon.
HVAC
Service Follow-up
Emphasizes emergency vs. maintenance triage. Day 0/3/7 sequence with HVAC-specific language and pricing angles.
Plumbing
Service Follow-up
Emphasizes emergency response and average job values. Day 0/3/7 sequence with plumbing industry language.
Legal
Case Recovery
Emphasizes statute of limitations and case urgency. Day 0/3/7 sequence with legal-specific follow-up angles.
Real Estate
Market Timing Follow-up
Emphasizes market timing and buyer urgency. Day 0/3/7 sequence with real-estate-specific urgency language.
Insurance
Quote Follow-up
Emphasizes coverage gaps and rate-locking urgency. Day 0/3/7 sequence with insurance-specific pitch angles.
Wholesale
Order Follow-up
Emphasizes inventory urgency and bulk-order pricing. Day 0/3/7 sequence with wholesale business language.
Dental
Patient Follow-up
Emphasizes new patient value and appointment urgency. Day 0/3/7 sequence with dental-specific messaging.
// INFRASTRUCTURE
// DEPLOY REX
30 minutes. We map your pipeline, show you exactly what Rex handles, and deploy within minutes of signup.