LIVE

// Lead Follow-up Agent

Rex

Follows up smart — each vertical gets its own language. Storm urgency, market timing, statute of limitations.

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Rex — Lead Follow-up Agent

// WHAT REX DOES

Rex is an autonomous follow-up agent that activates the moment a new lead enters your system. He fires a personalized email within 60 seconds of lead capture, then follows up at day 3 and day 7 until the prospect books, opts out, or converts. What makes Rex different: every message is written using vertical-specific language. Legal clients see statute-of-limitations urgency. Real estate clients see market-timing angles. SaaS customers see time-to-value ROI language. Not a generic blast — a message that speaks the language of your industry. SMS follow-up coming in phase 2.

// HOW REX WORKS

Five steps. Fully autonomous.

  1. 01

    Lead captured

    A new lead arrives — via Ava's call, a cold email form, or the ROI calculator. Rex fires within 60 seconds of that event.

  2. 02

    First contact sent

    Rex sends a personalized email using the lead's name and specific issue. Not a blast — a message that sounds like it came from you.

  3. 03

    Sequence activated

    If the lead doesn't respond, Rex follows up at day 3 and day 7 with a different angle each time, then stops.

  4. 04

    Booking detected

    The moment a prospect books or replies, Rex stops the sequence automatically. No duplicate messages, no awkward follow-up after they've already said yes.

  5. 05

    Dashboard updated

    Every message sent and every response received is logged. You see exactly where each lead is in the sequence without managing anything manually.

// MARKETS

Rex across every vertical

Same agent. Vertical-specific intelligence. Deployed differently in each market.

Roofing

Storm Alert Follow-up

Emphasizes storm urgency and insurance claim language. Day 0/3/7 sequence fires automatically. SMS coming soon.

HVAC

Service Follow-up

Emphasizes emergency vs. maintenance triage. Day 0/3/7 sequence with HVAC-specific language and pricing angles.

Plumbing

Service Follow-up

Emphasizes emergency response and average job values. Day 0/3/7 sequence with plumbing industry language.

Legal

Case Recovery

Emphasizes statute of limitations and case urgency. Day 0/3/7 sequence with legal-specific follow-up angles.

Real Estate

Market Timing Follow-up

Emphasizes market timing and buyer urgency. Day 0/3/7 sequence with real-estate-specific urgency language.

Insurance

Quote Follow-up

Emphasizes coverage gaps and rate-locking urgency. Day 0/3/7 sequence with insurance-specific pitch angles.

Wholesale

Order Follow-up

Emphasizes inventory urgency and bulk-order pricing. Day 0/3/7 sequence with wholesale business language.

Dental

Patient Follow-up

Emphasizes new patient value and appointment urgency. Day 0/3/7 sequence with dental-specific messaging.

// INFRASTRUCTURE

What powers Rex

Resend (email)
Twilio (SMS — coming soon)
Supabase (sequence state)
Vercel Cron (scheduling)
Claude (message personalization)

// DEPLOY REX

Ready to put Rex to work?

30 minutes. We map your pipeline, show you exactly what Rex handles, and deploy within minutes of signup.

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